Thread x Cotopaxi collaboration
The Details
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The Concept
Cotopaxi partnered with Thread to create a colorful, functional, and minimalist collection of adventure essentials. These limited-edition wallets, lanyards, and lip balm holders keep your hands free so nothing slows you down.
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The Collab
For the two Utah-born brands, adventure, sustainability, and a common mission to do good are woven into everything they say, and produce. And even as they’ve grown into a global brand, they’ve stayed committed to their mission and active in their Utah community.
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The Creative
Bright, colorful, nature-inspired tones (but never toned down) combined with a simple but powerful mantra to “Do Good” whether you’re heading downtown or the other side of the world.
Social Assets
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