Disneyland
Halloween Time 2021 organic social
The ask
To announce the long-awaited return of Halloween Time in 2021, Disney’s in-house creative studio, Yellow Shoes, created social posts for the main @Disneyland account to get families excited for all the ‘spook-tackular’ fun coming back to the Parks.
The creative
Spooky > scary
Pastels > dark colors
Family fun > adults-only frights
Our social deliverables showed off the Parks all dressed up in Halloween decor and reassured adults that Halloween Time is full of magic suitable for even the smallest ghouls.
The team
Creative Director: Marc Brugnoni
Art Director: Keith Read
Digital Designer: Jorge Aguilar
Copywriter: Natasha Ramirez
The social posts
