Adventures by Disney
2023 Expedition Cruise Campaign
Get ready to venture to the farthest reaches of the Earth. Like so many Disney characters, by traveling to the most distant place from home, you discover more about yourself and the world around you.
So, prepare yourself for sights only discovered by a few, wildlife that can only be found here, and memories that are anything but cold. Come discover a place where you can go the distance.
The campaign
Antarctica
❄️
Antarctica ❄️
Galápagos Islands
☀️
Galápagos Islands ☀️
The Arctic
❄️
The Arctic ❄️
The insight
During COVID, we found ourselves craving adventure beyond the four walls of our homes. Experiencing something new in the natural world keeps life interesting and resets the way we think about our regular day-to-day experience.
The strategy
With the addition of Expedition Cruises, and the more recent addition of the Arctic, Adventures by Disney helps Guests escape to new and exciting places where the sense of adventure is ramped up to 10.
